For Samsung, the project combined street advertising with 3D animation to create a visually impactful and innovative campaign. High-quality 3D animations were integrated into public spaces, bringing digital elements to life in the real world. These animations were tailored to enhance the brand’s message, capturing the attention of passersby with dynamic visuals and immersive storytelling. The street advertising installations became interactive and engaging, showcasing Samsung's cutting-edge technology in a creative and eye-catching way, blending digital innovation with urban environments.